If you’ve ever heard the phrase, “It’s not WHAT you know, it’s WHO you know,” you will get an idea of just how important it is to network regularly in your business, and in particular, to connect with top influencers in your niche. Niche Influencers - What and Why A niche influencer is a person who has an established name in their field of expertise and within the social networks through the content they publish online and their niche-related activities, such as appearing in interviews, conferences and more. If we hear the names Bill Gates, Emeril, Dr. Oz, Dr. Phil we immediately know what niche they are associated with, and the fact that they are high-profile because of the media attention their activities garner. Connecting with a few key online influencers will can give you far better results than connecting with lots of people who have no influence, don’t know that much about the niche, and don’t know or care who you are or what you do. If you can g...